Google Podcasts Shutdown: What That Means for Your Podcast

Google Podcast Shutdown

With the Google Podcasts shutdown, you might be wondering what this means for your favorite podcasts—or even your own show. 

Don’t worry, though; we’ve got all the details and some tips on how to keep your podcast rocking.

So, What’s the Deal?

Google Podcasts has been a go-to spot for finding and listening to podcasts, especially for Android users. With it shutting down, there might be a bit of a dip in how many folks tune into your episodes from this app, which could shake things up a bit with your reach and listener stats.

Why the Shutdown?

Google’s plan is to fold everything into YouTube to make a bigger, better one-stop shop for all things audio and video. It looks like they’re trying to tidy up their services and pump up YouTube’s podcast game even more.

What You Should Do Next

  1. Give Your Listeners a Heads Up: Let your audience know what’s up. Mention the changes in your upcoming episodes, blast it on social media, or any way you usually chat with your listeners. They’ll appreciate the heads-up!
  2. Check Out Other Platforms: Make sure your podcast is hanging out on other platforms too. Apple Podcasts & Spotify are great places to start spreading your show far and wide.
  3. Think About YouTube: Since Google’s nudging podcasts towards YouTube, think about adding your episodes there. You could go the video route or just stick to audio with some cool graphics.
  4. Boost Your SEO Game: Spruce up your podcast’s visibility online by tweaking your episode titles, descriptions, and playing around with keywords that make your content pop on search engines.
  5. Get Chatty with Your Community: Use this change as a chance to get even closer with your listeners. Find out where they like to listen, get their thoughts on your episodes, and keep those lines of communication wide open.
  6. Watch Your Stats: Keep an eye on your podcast analytics over the next few months. Notice any shifts in where your audience is coming from or how they’re listening? This info will help you steer your podcast through these changes.

Moving Forward Without Google Podcasts

Sure, saying goodbye to Google Podcasts might feel a bit intimidating, but it’s also a cool opportunity to shake things up and maybe even grow your audience. By getting ahead of the game and exploring new options, you can make sure your podcast doesn’t just survive but thrives.

If you need any help, never hesitate to reach out to us! We’re here to help.

Keep on creating, stay connected with your listeners, and let’s make those airwaves buzz with awesome content!