If your podcast isn’t posting short form video clips on social media right now, you’re missing out on FREE organic growth.
You might be getting a little discouraged because you are uploading your full podcast episode on YouTube, Facebook, and Instagram and you’re not seeing any traction. Currently, all of the social media platforms are pushing short form vertical content. This is what the algorithm wants to see.
If you’re doing video with your podcast, then you have what you need to get started!
Getting Started
Keep It Short
Start cutting your podcast into 10, 15, or 30 second clips. You can go up to 60 seconds, but try to make them as short and to the point as possible.
Pique Their Interest
Try to find the most interesting parts of your podcast. Find the sections that will make your future listener stop scrolling and listen to what you have to say.
Leave Them Wanting More
Now that you have their interest, leave them wanting more. Now they just HAVE TO KNOW how that story ends or listen to the rest of the interview. Congratulations! You just won a new listener.
Post It To Social
Post your content to TikTok (you don’t have to dance or lip-sync – unless you want to), Instagram Reels, and YouTube Shorts. Experiment to find out which type of clips get the best interactions and keep doing that.
You will be very surprised by how many people see your clips.
Pro Tips
- Add Captions
If you have the ability, start adding captions, because a lot of people scroll through social media with their volume off. If they are at work or on a bus, they can still interact and see what your clip is about. Most of the platforms you post to will have the option to add captions with the tap of a button.
- Reformat Your Video for Vertical Viewing
Try to reformat your video so that it fits perfectly in a vertical format. These types of videos seem to get better engagement. Most mainstream video editing software make it pretty easy to resize your videos.
It’s a great opportunity to grow your show but it won’t be around forever. Jump in on the short form media train before it’s too late!
You won’t regret it.
If you need help creating short videos, we can help! Right now we are offering 3 Reel Shorts for $25! Contact us to learn more.